The blog dimension

It has been quite a big topic recently, triggered by an article in the boston globe called blogs 'essential' to a good career. The fact of usefulness of blogging to help your carreer has been widely supported (obviously actually) by most proeminent bloggers like Scoble and others.

Well, it seems like a new trend where you will be expected to have some online presence kind of online presence , most likely via a blog, a bit like you were expected to have an email address 10 years ago.

On a more general discussion regarding blogging and how it can help your carreer. There has been a lot of good content recently on building your "personal brand" that will help you stand out of the crowd and get your dream job a Google.
One of my favourite blog coding horror pushes this idea where an active extra-work activity is essential to expand your -most wanted- skills outside your traditional area of expertise.

Mere competence in a technical discipline is not enough. That's the minimum required to keep your head above water. To have a personal brand, you must do something remarkable:

• lead a user group
• create a popular open-source project
• write a blog
• publish a book
• publish articles
• speak at conferences

Do whatever you like. Pick one, pick them all, or pick something that's not on this list.* As long as it's public, and it advances your skills, you're creating a personal brand. And that will help your career far more than technical chops ever will.

A good way to get started for those of us who don't have yet a book under print or a patent a our name is the blog of Rajesh Setti who pusblished the book life beyond code

Bu as he puts it:

Distinguishing yourself is your answer to rapid commoditization that is haunting almost all professionals in this global economy. Not distinguishing yourself is to subject yourself to the risk of eroding your market value almost on a daily basis.

The most important will be once again the hard found commitment.

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